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Case Study

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Successful Message Campaign with an impressive 30x growth in lead generation within 2 years for Booster Medical Center

Client Overview

Booster Medical Center, a leading dental care provider in Dubai, sought a comprehensive marketing solution to increase patient appointments for braces, dental treatments, and consultations. With a competitive industry landscape, limited brand recognition, and budget constraints, the clinic required a targeted lead generation and message campaign strategy.

Campaign Objective

Generate high-quality leads for braces, dental treatments, and consultations.
Increase patient bookings while ensuring cost-efficiency.
Overcome industry challenges, including low market recognition, trust concerns, and budget constraints.
Facebook (Feeds)
Facebook (Marketplace)
Instagram

Challenges & 20x Growth Strategies

Low Market Recognition

Solution

● Developed engaging ad creatives focused on patient testimonials and treatmentsuccess stories.
● Leveraged social proof and before-and-after visuals to enhance credibility
●Increased brand awareness through geo-targeted campaigns within Dubai.

Impact

● Increased brand recognition, resulting in a 97,050 reach.
● Strengthened visibility in the competitive dental industry.

Market Fragmentation

Solution

● Conducted in-depth audience segmentation based on age, interest, and oral care needs.
● Designed custom ad messaging for parents of teens, young adults, and oral hygiene-focused audiences.

Impact

● Optimized campaign messaging, improving conversion rate to 1.5%.
● Enhanced targeting accuracy for better lead quality.

Trust & Credibility Concerns

Solution

● Highlighted expert dentists, certifications, and patient testimonials.
● Published educational content about dental treatments to build trust.

Impact

● Strengthened brand authority in the dental care sector.
● Increased conversion rates due to improved consumer confidence.

Low Marketing Budget

Solution

● Implemented highly optimized ad campaigns to maximize reach and engagement.
● Conducted A/B testing to refine creatives and ensure high ROI.
●Leveraged organic and referral marketing to complement paid ads.

Impact

● Achieved 365 patient inquiries with an ad spend of just AED 3,000+.
● Reduced cost-per-lead while maintaining quality results.

30x Growth in 2 Years: Quarterly Breakdown

Year 1:
Foundation & Brand Awareness

● Q1: Research, audience analysis, and campaign structuring.

● Q2: Initial campaigns launched; 2.5x increase in engagement.

● Q3: Focused on educational content and video testimonials.

● Q4: Increased trust-building efforts, resulting in a higher retention rate.

Year 2:
Lead Generation & Expansion

● Q1: Multi-platform strategy integration (social media, search ads, email marketing).

● Q2: Added interactive engagement campaigns (Q&A sessions, live consultations).

● Q3: Achieved peak performance with 2.79% CTR and improved ad efficiency.

● Q4: Enhanced retention through retargeting and follow-up strategies.

Overall Growth Metrics:

🚀 30x increase in lead generation within 2 years

📈 Consistent rise in patient appointments and engagement

🔝 Improved brand authority and trust in the industry

Results & Achievements

Reach
97,050+
Impressions
209,331
Click Through Rate
2.79%
Conversions (Leads Generated)
365
Conversion Rate
105%
Optimized Ad Spend
AED 3,000+
Increased
Brand Recognition & Patient Engagement
Achieved
30x Growth in 2 Years
Step-by-Step Process to Attain Growth
Professional Company Branding Mockup

Conclusion

Through targeted strategies, trust-building efforts, and budget-efficient marketing, Booster Medical Center experienced an impressive 30x growth in lead generation within 2 years. Our strategic approach proved that even with budget constraints, a data-driven and personalized campaign can deliver outstanding results.

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